Samantha Jones

Samantha Jones

Founder and CEO of Little Yellow Bird (New Zealand)

Samantha is the founder and CEO of Little Yellow Bird, New Zealand's leading supplier for organic and ethically made workwear. An ex-military officer and corporate dropout Sam started Little Yellow Bird after recognising a gap in the market for ethically made workwear. Little Yellow Bird manufactures all of their garments in India and partners with reputable production units that employ fair trade principles. Little Yellow Bird also has full traceability on their raw materials tracing their cotton back to the source of origin and funds educational projects in the communities where their products are made. Sam has completed her Masters in International Security and is passionate about improving labour conditions in the garment industry, campaigning for workers rights and funding projects that aim to break the cycle of poverty prevalent in developing communities.