Rob Wilson

Rob Wilson

Chief Toaster of Toast Ale (United Kingdom) 

Rob has been involved with Toast Ale since its inception in early 2016, initially as an advisor and later as full time Chief Toaster (CEO). At Toast Ale we believe that if want to change the world, you have to throw a better party than those destroying it. We brew our award winning beer using unsold loaves from bakeries and unused crusts from sandwich makers. With a slice of surplus fresh bread in every bottle and all profits poured into the charity Feedback to fight food waste, Toast is the best thing since…well, you know. Toast Ale has had great success to date in the UK and already expanded to the USA, South Africa, Brazil and Iceland, with ambitions to grow to many other locations in coming months.

Prior to Toast Rob led an organization called Ashoka in the UK, supporting a global network of social entrepreneurs to scale system changing ideas and enterprises. Rob is an award winning serial social entrepreneur himself having founded a number of ventures over the years. He founded READ International in 2004; a Tanzanian student-volunteer-led development organisation which to date has provided over 1.5 million books to school children and created 100 school libraries. He co-founded Generation Change in 2012, a partnership of the UK's leading youth social action organisations, helping 600,000 young people a year take positive action in their local communities. He also recently co-founded the youth-led campaign Undivided; a non-partisan campaign set up to get the best possible Brexit deal for young people. In 2011 he co-authored a book with his wife Nikki about social entrepreneurs in Africa called On the Up.

Rob lives just outside London in Kent with his wife Nikki and their two very cheeky little boys Thomas and Matthew.