Mark Jeffries

Mark Jeffries

Managing Director of Mycare (New Zealand)

As a former lawyer, Mark Jeffries has spent the past 16 years founding and growing technology companies. But it was the personal challenge of arranging the care of his elderly parents – navigating their home care and subsequent moves to a retirement village and residential facility with nursing services – that ultimately led him to set up Mycare with co-founders, Laurie Hilsgen, Chris Mathews and Rob Stewart in 2015.

Mark is now Managing Director of Mycare, a peer-to-peer platform that connects people needing help at home, directly with a community of helpers and home care workers.

Mycare directly addresses the needs of the people who provide home care, letting care workers pick who they’re hired by, where, when and for how much. As self-employed contractors, they can deduct business costs such as vehicle and petrol expenses, and can use their mobile phones to tick off jobs as they’re completed, keeping clients and their family members – no matter how far-flung – in the loop. It’s a new level of choice and control for the care industry in New Zealand.

With close to 6000 users, Mycare is already New Zealand’s largest online community for home care. The transparency of reviews and consistent trust and safety processes help clients make informed decisions about which workers they want to hire. The care is also more affordable because more money goes directly to the worker, and because Mycare’s margins are very low – less than a third of corporate-delivered agencies – clients can buy more care for their money.

Mark is also a Trustee of the Well Foundation, a Waitemata District Health Board charity.