Social Impact Director of Red Bull USA (Brazil)
Former Head of Marketing for Red Bull Brazil, is taking on the challenge of scaling the social impact mindset and turning the power of a global brand into a tool for change. In the past 13 years, has been acting as an “intrapreneur” leading, prototyping and scaling social innovation projects inside the company, such as Red Bull Amaphiko, an 18-month program that supports social entrepreneurs in the development of business and communication strategies; Red Bull Basement, a platform dedicated to the production, research and diffusion of creative and cooperative solutions with the use of technology; Red Bull Station, a creative space located in downtown São Paulo that aims to promote positive transformation in individuals and communities through arts, music and “urban thinking”. Teacher at creative schools and speaker for conferences on marketing, brand strategy, social innovation, leadership and communication, focused on “Brands, People & Purpose” and Storytelling Labs. Co-founder of Comida Invisível (Invisible Food), a social project focused on generating awareness and educating society about the cause of food waste in Brazil, acting with local governments through the implementation of a law that regulates the donation of food by restaurants to NGOs, creating tailor-made projects for companies and workshops in partnership with public schools and universities.